It's maddening to some people, but it's become a common occurrence: you pick up your favorite product at a grocery store and you notice the packaging seems different or it weighs less than you expected, and you realize you're seeing "shrink-flation" again.
It's that aggravated, sad feeling of knowing your product may cost as much as the last time you bought it, but this time there won't be as much.
The price may have gone up not too long ago, but the packaging is still smaller than what you're used to, that's what financial analyst Bill Dendy says is shrink-flation, a combination of prices getting bigger but products getting smaller.
But, well, we have to be careful, he says, because "it's an interesting thing, they say inflation has slowed down but that doesn't mean it's gone away, when they say inflation's under control they say it's running at two- or three-percent, not nine- or ten-percent -- but that means we're still seeing increases in things, it's not like we're going back to the way things were before.