It may not seem like such a big deal, but a court case brought by the US Justice Dept. against Google looks to be a landmark that may also bring noticeable changes to the way you search the web.
Google already has the go-to search engine on the internet with its Chrome app, which includes access to Gemini, an A-I outlet that is also integrated into other search engines even though it's primarily controlled by Googe.
But the Justice Dept. claims in its lawsuit against Google that the search engine and it's Chrome extensions already control enough of internet searches -- the inclusion of artificial intelligence in that equation will be just too much of a monopoly for the US government to stand idly by and watch.
Cyber-security firm Sentriqs.com CEO Damien Fortune says Google has such a large portfolio of products and a large enough number of partners that it can force users to use their products, which means the company has a lot of power that may be an imbalance in the markets.
"There are two kinds of issues here, one if the financial piece, so obviously they can control where the customers go and where the advertising dollars are spent, but the second piece is it has a lot of control over influence and editorial power in the hands of one company.
"If Google decides to present something in a certain way, most people are going to see it that way."
And then there's Gemini. "If you type almost any question for artificial intelligence into the search bar of your web browser, you land on Gemini, which is Google and part of Chrome," Fortune says.
With so much of the future riding on AI, in addition to the increasing competition with China for the future of AI, "this is the type of case that could have implications well outside of search engines."