Photo: H-E-B
H-E-B is honoring its superfans with a new Brand Shop. According to an H-E-B news release, the retailer is now selling brand-centric gear, including shirts, hats, baby clothes, stickers, socks, coffee mugs, and more. The line of merchandise commemorates the company's 117th anniversary.
The Brand Shop is currently only in Kerrville, the Hill Country city in which the company was founded. However, it plans on rolling out the line's full assortment in select stores all across Texas in 2023.
The news release states, "H-E-B Brand Shop, which will be located on branded fixtures in store aisles, will feature nearly 60 different items that celebrate H-E-B history and showcase H-E-B brands and products such as H-E-B Bakery, Café Ole by H-E-B, and H-E-B Texas Tough."
Sabina Israelian-Garcia, H-E-B Group Vice President of General Merchandise, Drug Store, and Beauty, said, "At H-E-B, we're always looking for ways to offer out loyal customers exclusive, quality products, and with H-E-B Brand Shop we're excited to give our superfans opportunities to celebrate and show off their passion for all things H-E-B."